Having just completed my second trip to Finland lecturing within a partnership University. I find myself sitting at the end of another exhausting intensive block of teaching reflecting on my delivery and performance over the last three days. The subject area of research methods is notoriously difficult to teach and this was my first time delivering the programme to any group. It certainly forced me to return to a subject area that I have had training in over the last 10 years but not necessarily used it. I found myself worrying how I would cover such a broad and often complex body of work in 14 intensive hours.
To help I turned to the books Business model canvas (Osterwalder and Pigneur, 2011) and business model you (Clarke et al.,2012). Osterwalder and Pigneur (2012) suggest that business model generation offers a powerful, simple, and tested tool for understanding, designing, re-working, and implementing business models where the key tool is the single-page Business Model Canvas. Having utilized this tool within my work as a voluntary chair/CEO of a national governing body of sport (not for profit) to good effect I could visualise some synergy with utilizing a similar approach to project/research planning. The attached image was my version of a reengineered canvas with the key areas the students needed to construct their research proposal namely;
- Rationale
- Scope
- Outcomes
- Responsibility
- Theoretical Framework
- Design
- Data Collection
- Partners
This provided a framework for my delivery and also allowed the students to build their research ideas after each section. We started with the availability of resources, the scope, outcomes and partners - this immediately provided a focus for their proposals and resources and they could match their potential areas of interest (rationale) to the outcomes they wished to achieve. This then provided a platform for me to discuss the key decisions they needed to make in constructing their research (design, theoretical framework, data collection and responsibilities). Although there are still difficult delivery elements within this course the students engaged with the framework and I built in individual reflection points and group discussions for individuals to keep refining their canvas after each major section of the course. By the final session most had drafted out ideas, working titles and realistic objectives and ideas to engage with the literature and preferred data collection techniques.
The experiment of using the canvas certainly paid off and I will use this again with individual dissertaion students and within this module. I can see many opportunities to refine the process and improve my delivery of the course content and I am also considering adapting this approach further as I can see that the tool could be used for curriculum/ syllabus planning.
References
Osterwalder, A. and Pigneur, Y. (2011) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley
Osterwalder, A. and Pigneur, Y.(2012) http://www.businessmodelgeneration.com/book accessed May 2012
Clarke, T. Osterwalder, A. and Pigneur, Y. (2012) Business Model You: A One-Page Method For Reinventing Your Career. Wiley